With the rise of Tik-Tok, related new video services are becoming widely popular in today’s market. This has led to the proliferation of new video ads, and it seems as though every business and brand is now getting in on the action. So, will they help your business grow?
If you’re familiar with Tik-Tok, the popular social network, then you’re aware that it’s a highly effective tool for growing your business. Why? Because it helps create a connection between people that assists in building relationships with customers, which leads to more sales. But, if you’re not using Tik-Tok’s paid advertising platform, then you’re missing out.
There are lots of platforms online to reach a specific audience. From Twitter to Facebook, Blogs to YouTube, Tumblr to Instagram, and the list goes on. The problem is, they’re all crowded, busy spaces. In order to stand out, you have to create content that’s attention-grabbing, engaging, and relevant to your target audience.
That is where businesses may CRO (conversion rate optimization) methods to target a specific group of audience that could have interest in their business. For instance, a law firm can look for services like SEO optimization, pay-per-click marketing, and CRO for lawyers, which could help a business grow online and generate more footfall on the company’s website.
However, social media is a content-based platform where along with the marketing strategies, you may have to focus on the type of content you are creating and sharing. In that regard, TikTok can help you in that with its phenomenal features and video creation opportunities. But how do you know what to post? How can you increase your reach? How do you promote your posts?
Follow these six simple steps to grow your business on Tik-Tok:
- Put up a campaign video.
- Put up a product video.
- Add a link to your website.
- Add a link to your social media accounts.
- Add a link to your blog post.
- Post your campaign video to your blog.
Put up a campaign video
– TikTok is a platform that helps you reach potential customers interested in what you do through an ad campaign. This recent ad platform has more functionality than many would expect, and it is a great opportunity to get your business noticed by a new audience. Like creating any other marketing campaign, you can create one for TikTok as well, opt for paid ads and grow your outreach globally. All you have to do is make a video about your business, how it can be useful for a particular type of population, and why you are better than other similar businesses.
Put up a product video
– There’s a lot of buzz around the social media giant TikTok at the moment. The app has been downloaded over 22 million times and is one of China’s most popular social media platforms. It is a place where people can share their photos and post mini videos. You can use its features to create product reels. For example, you can describe your products on the video, show how they can be used by people or collab with other TikTokers who can advertise (see examples of how they advertise) your products so that your brand gets more visibility.
Add a link to your website
– On most blogs and social media platforms, you can create ads to promote goods and services related to your business. Similarly, you can create an ad post on TikTok and add a few lines of text describing the product or your company. An additional benefit is, that you can also provide a link to your website on these posts, which a lot of social media platforms may not let you do.
Let us understand the words better with an example. Say that you have set up a new home-based crafts business selling handmade candles (after getting motivated by this befreela article). If that is the case, then you can promote your business on TikTok by uploading relevant posts about your business. People can see the beauty of your products in videos that you post, which can further tempt them to buy from you. The best part, as has already been mentioned above, is that you can also add the link to your virtual store so that they can end up buying your products after checking out the TikTok post!
Add a link to your social media accounts
– TikTok ads are one of the most effective ways to reach new people and keep them interacting with your business. And to improve your chances of getting noticed, you can also link your other social media accounts such as Instagram or Facebook with it. But first, make sure that your social media accounts look professional and have a good number of followers. This can give the potential customers an assurance that your account is trusted and they would be more likely to make a transaction with you.
In case, you aren’t sure how to grow followers on social media, maybe looking at what experts like Candy Washington have to say in this regard, could be helpful for you. Once you have a substantial number of followers on each social media account, you can link them all to your TikTok account. In this way, you can share your content on multiple platforms, and grow your business globally by enhancing your outreach.
Add a link to your blog post
– People had mostly used their own hosting facilities and software to create content in the past. Now, however, TikTok has introduced the concept of hosted content. So, instead of you having to create content through other software and editing tools and post it on social media, they have taken care of that for you. So now, you can create themed videos and share your related blog post links with those videos.
Post your campaign video to your blog
– You don’t need to be tech-savvy to use the app, but if you are, you can customize it to suit your needs. Moreover, you can also share your videos on blog websites, which can help you attract new clients. Your old clients may also share these Tik-Tok videos with others and that may help in generating new leads.
TikTok is a modern tool for creating viral or viral-like content. The app combines social media with video, web, and messaging content. The app can be used to share photos, stay connected with friends, and create groups. Business Tik-Tokers can also make money through ads on the app and share links to their websites and blogs. Hence, it can be more likely that a customer will take action (such as visit the website or blog) if they see a call to action.
Tik-Tok is this great little WordPress plugin that helps you get your blog posts to be displayed on some great websites like Buzzfeed, Inc., and Google. Exact how it does it; well… you’d have to read the official documentation. Suffice to know that the plugin doesn’t actually write your copy; it just formats it, and then it’s up to you to make it look pretty. So, why won’t you employ all these features to promote your business?